BCOM 3143 Business Communication- Kusler

Hello,

Here are some tips to help guide you in your team project research needs–

FINDING INFORMATION ABOUT CORPORATIONS

For your resume assignment, you may want to consult the following to find information about your corporation.

The corporation’s website– Most businesses have an “About Us” page that will give you financials, histories, news, and key employees’ names.  Example– Target’s “Company Info” page– look on bottom on target.com

Business Source Premier– Once inside this database, look underneath the green “Basic Search” tab and go three hyperlinks over to “Company Profiles”.  Click on the “Company Profiles” link and then either search the A-Z listing or enter your corporation’s name in the “browse for” search string.

Standard and Poor’s– To find a company profile, look over to the far right-hand side and keep “Select Publication” to “Company Profile” then either keep “Search by” on ticker (if you know it) or change it to “company name”… Enter either the name or ticker, hit search and voila!

TEAM A
If you’re in team A, you will want to find out information about how businesses try to improve their images.

Sample searches might include:
Library Catalog
corporate and image

Business Source Premier or Lexis-Nexis
corporate and image
or
improving and corporate and image

TEAM B
If you’re in team B, you’re going to need information concerning your competition.

Thus, you may want to consult ReferenceUSA or Standard & Poor’s

Sample search in Reference USA.
If you’re trying to find out information about Edmond restaurants–

Click on Custom Search and select “Major Industry Group” under “Business Type,” and “Zip Code” under “Geography”.

On the next page, expand “Retail Trade” then select “Eating and Drinking Places”. 

Then hit enter and all local eating and drinking places within the zip code you’ve entered, will appear.

Do a step by step video of this, please click here or visit the following link: http://screencast.com/t/64aHlw81JwH

Visit the Small Business Association’s website– http://sba.gov/ — for help in preparing management and financial plans.  Look for the maroon left-hand side tab called “Small Business Planner” for sample plans and strategies on how to complete plans.

TEAM C

To find information about the Oklahoma lottery, you may want to visit a database such as NewsBank (Select “Oklahoma Newspapers” from the list)

Sample search:
lottery and education and revenue

Also, go straight to the horse’s mouth– The Oklahoma Lottery Commission

Go to the bottom of the Oklahoma Lottery Commission’s website and look for the “About Us” in the lower left-hand corner.  Here, you’ll be able to find the legislation concerning the lottery and also the financial statement of the first fiscal year.

Some of our Selected Business Resources

On the Business Resources Table in the Reference area:
North American Industry Classification System – HF 1041 .U614
Standard & Poor’s Industry Surveys – HC 106.6 .S74
Almanac of Business and Industrial Financial Ratios – HF 5681 .R25 T68

In the Reference Collection:
International Directory of Company Histories – HD 2721 .D36x
Million Dollar Directory – HC 102 .D8
Standard Industrial Classification Manual – HF 1041 .U613
Oxford Reference Online

Databases – Find these resources on the databases page
Business Source Premier – for article literature
Lexis-Nexis – company and industry information published in newspapers and trade journals, as well as company directory and financial information
Mergent Online – US and international company information
Reference USA – brief directory information, SIC numbers, local competitors
Standard & Poor’s – company and industry information
Value Line - short summary information on the history and projected performance of companies and industries

Links to Library Handouts (I handed these out in class)
The Basics
Business Resources

I hope this helps and please do not hesitate to ask us for help with any of your research needs.  Again, you can visit us on the first floor, call us (405-974-2878), email us, or even chat with us.

Have a great night!
Amanda

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